AI website builder pricing is rarely one comparable monthly number. The bill can combine a subscription, AI credits or tokens, site limits, collaborators, hosted traffic, and add-ons. This guide compares those billing layers using official vendor information checked on July 31, 2026.
Scope: this page covers vendor subscriptions and usage meters. It does not estimate the total cost of creating or operating a website, which can also include content, hired help, domain renewal, payment processing, legal work, maintenance, and third-party services. For build methods and a complete one-time and recurring project budget, read our guide to how much a website costs.
Prices change, vary by country, and may be shown as a monthly equivalent even when the full year is charged upfront. Treat every number below as a dated reference and confirm the final amount, tax, renewal terms, and allowance in the vendor checkout.
If you are budgeting for a specific hosted builder, use the dedicated Squarespace website cost guide or Wix website cost guide. They separate the subscription from domains, apps, payment fees, renewals, and optional help without turning this cross-vendor comparison into a second cost owner.
AI website builder pricing comparison
The table starts with the advertised entry point, then names the meter most likely to change what you pay. It is not a ranking: the products bundle different site, app, commerce, and collaboration capabilities.
| Builder | Advertised entry point | AI billing meter | Site or runtime meter | Check before buying |
|---|---|---|---|---|
| Playcode | $25/month or $250/yearPro starts with 100 AI credits each month. Larger Pro and Business packages are available. | AI work uses credits based on complexity. Unused subscription credits roll over monthly, and top-ups are available separately. | The subscription includes plan-bounded custom domains, private projects, supported AI models, and Playcode Cloud capacity. | The roughly $21 figure is the monthly equivalent of the $250 annual charge. It is not a $21 annual plan. |
| Wix | Light shown from $17/month on the official US guideThe reference price is for a yearly subscription paid in full. Currency, tax, and the final checkout price vary by location. | AI creation tools are included in the plan description, but the cited plan page does not publish one universal AI-credit allowance. | Light lists 2 GB of storage, hosting, and a first-year domain voucher on eligible annual purchases. | Compare the checkout total and renewal terms, not only the monthly equivalent shown on the plan card. |
| Squarespace | Starts at $19/month when paid annuallyWebsite subscriptions use Basic, Core, Plus, and Advanced plans, and each site has its own subscription. | As displayed on the official pricing page checked July 31, 2026: Basic includes 10 AI credits one time; Core includes 20 per month; Plus includes 40 per month; Advanced includes 120 per month. | Commerce fees, payment processing, domains after the introductory period, and services such as Scheduling can be separate costs. | Credit allowances, plan availability, and prices can change or vary by location. Check the current plan selector for the site you are upgrading. |
| Lovable | Free grants plus paid workspace credit packagesPaid plans fund a shared workspace balance rather than charging per invited member. Check the live selector for the package price and capacity. | One credit balance can cover building, Lovable Cloud, and AI features inside deployed apps. Daily and monthly grants have separate expiry rules. | Traffic and application size can consume credits beyond the included Cloud grant as the deployed app grows. | A credit does not have one fixed value across every plan or action, so forecast with representative prompts and runtime usage. |
| Bolt | $25/month for Pro on monthly billingPro starts with 10 million tokens per month. Bolt also offers yearly billing and says the discount can vary by package. | Token use depends heavily on the project and message. Larger project file systems can consume more tokens per interaction. | The cited Pro plan includes website hosting, custom-domain support, and up to 1 million web requests. | Model work and hosted traffic are different meters. Price both if the project will be edited often and receive meaningful traffic. |
| Framer | $10/month for Basic on yearly billingBasic is a per-site subscription. Additional editors and optional capabilities such as localization are billed separately. | Basic includes 1,000 AI credits per month. Credits pool at the workspace level and reset on the first day of each calendar month. | Basic lists 30 pages, two CMS collections, 1,000 CMS items, and 50 GB of monthly bandwidth. | Budget for the site plan, editors, credit add-ons, and any localization or conversion add-ons the workflow needs. |
| Webflow | $15/month for Basic on yearly billingA Site plan publishes a specific site, while Workspace plans, seats, and add-ons can form separate billing layers. | AI credits are available on all Workspace plans. Self-serve plan credits reset monthly, while Team and Enterprise credits reset yearly. Additional AI credit add-ons are available. | Basic lists a custom domain, 300 static pages, 10 GB of bandwidth, and Webflow AI. | Do not compare only the Site plan when the workflow also needs paid Workspace seats, CMS, localization, or other add-ons. |
| Durable | $25/month for Launch; yearly view shows $22/month equivalentLaunch combines a website with business and AI tools. Confirm the full annual charge and local tax at checkout. | The current Launch comparison lists 10 blog posts, 20 lead replies, 50 generated images, and 1,000 AI chat messages per month. | Launch includes secure hosting, unlimited traffic, and an existing or included custom domain within stated limits. | The content and agent quotas are separate. Choose the plan from the quantities you expect to use, not the number of named features. |
Why the headline price is not enough
1. Monthly equivalent versus monthly billing
A card that says “$10 per month” may require a $120 annual payment. Another card may represent a true month-to-month subscription. Convert every option into both the amount charged today and the cost over the period you intend to use it. For example, Playcode Pro is $25 on monthly billing or $250 for a year, which is displayed as roughly $21 per month on the annual option.
2. AI credits, tokens, and tasks are different units
A “credit” does not mean the same work across vendors. Bolt meters tokens. Framer allocates workspace AI credits. Lovable uses a shared credit balance across building, Cloud, and AI features inside deployed apps. Playcode charges credits according to the complexity of the AI work. A useful forecast therefore starts with representative tasks, not a cross-vendor credit count.
3. Building and running can use separate meters
Some plans meter the agent that changes the project and the traffic that reaches the published result separately. Check bandwidth, web requests, storage, database capacity, and runtime credits alongside the AI allowance. A site that is cheap to generate may move into another tier when it receives traffic or grows into an application.
4. Site plans, workspaces, and seats can stack
Webflow separates Site and Workspace billing surfaces. Framer can add editor charges to the site subscription. Squarespace bills each site separately. Lovable prices a shared workspace credit balance rather than each invited member. Model the team and number of sites you will actually operate.
5. Domains, commerce, and add-ons have their own terms
A first-year domain voucher is not the same as an included renewal. Payment processing is not the same as a platform transaction fee. Localization, scheduling, email, analytics, and additional AI capacity may be separate products. List the required add-ons before comparing totals.
Builder-by-builder billing notes
Playcode: $25/month or $250/year
Pro starts with 100 AI credits each month. Larger Pro and Business packages are available.
- AI meter: AI work uses credits based on complexity. Unused subscription credits roll over monthly, and top-ups are available separately.
- Site or runtime meter: The subscription includes plan-bounded custom domains, private projects, supported AI models, and Playcode Cloud capacity.
- Decision check: The roughly $21 figure is the monthly equivalent of the $250 annual charge. It is not a $21 annual plan.
Official sources: Playcode pricing
Wix: Light shown from $17/month on the official US guide
The reference price is for a yearly subscription paid in full. Currency, tax, and the final checkout price vary by location.
- AI meter: AI creation tools are included in the plan description, but the cited plan page does not publish one universal AI-credit allowance.
- Site or runtime meter: Light lists 2 GB of storage, hosting, and a first-year domain voucher on eligible annual purchases.
- Decision check: Compare the checkout total and renewal terms, not only the monthly equivalent shown on the plan card.
Official sources: Wix plans · Wix premium-plan guide
Squarespace: Starts at $19/month when paid annually
Website subscriptions use Basic, Core, Plus, and Advanced plans, and each site has its own subscription.
- AI meter: As displayed on the official pricing page checked July 31, 2026: Basic includes 10 AI credits one time; Core includes 20 per month; Plus includes 40 per month; Advanced includes 120 per month.
- Site or runtime meter: Commerce fees, payment processing, domains after the introductory period, and services such as Scheduling can be separate costs.
- Decision check: Credit allowances, plan availability, and prices can change or vary by location. Check the current plan selector for the site you are upgrading.
Official sources: Squarespace pricing · Squarespace plan guide · Squarespace pricing FAQ
Lovable: Free grants plus paid workspace credit packages
Paid plans fund a shared workspace balance rather than charging per invited member. Check the live selector for the package price and capacity.
- AI meter: One credit balance can cover building, Lovable Cloud, and AI features inside deployed apps. Daily and monthly grants have separate expiry rules.
- Site or runtime meter: Traffic and application size can consume credits beyond the included Cloud grant as the deployed app grows.
- Decision check: A credit does not have one fixed value across every plan or action, so forecast with representative prompts and runtime usage.
Official sources: Lovable pricing · Lovable June 2026 billing update
Bolt: $25/month for Pro on monthly billing
Pro starts with 10 million tokens per month. Bolt also offers yearly billing and says the discount can vary by package.
- AI meter: Token use depends heavily on the project and message. Larger project file systems can consume more tokens per interaction.
- Site or runtime meter: The cited Pro plan includes website hosting, custom-domain support, and up to 1 million web requests.
- Decision check: Model work and hosted traffic are different meters. Price both if the project will be edited often and receive meaningful traffic.
Official sources: Bolt pricing
Framer: $10/month for Basic on yearly billing
Basic is a per-site subscription. Additional editors and optional capabilities such as localization are billed separately.
- AI meter: Basic includes 1,000 AI credits per month. Credits pool at the workspace level and reset on the first day of each calendar month.
- Site or runtime meter: Basic lists 30 pages, two CMS collections, 1,000 CMS items, and 50 GB of monthly bandwidth.
- Decision check: Budget for the site plan, editors, credit add-ons, and any localization or conversion add-ons the workflow needs.
Official sources: Framer pricing · Framer AI credit guide
Webflow: $15/month for Basic on yearly billing
A Site plan publishes a specific site, while Workspace plans, seats, and add-ons can form separate billing layers.
- AI meter: AI credits are available on all Workspace plans. Self-serve plan credits reset monthly, while Team and Enterprise credits reset yearly. Additional AI credit add-ons are available.
- Site or runtime meter: Basic lists a custom domain, 300 static pages, 10 GB of bandwidth, and Webflow AI.
- Decision check: Do not compare only the Site plan when the workflow also needs paid Workspace seats, CMS, localization, or other add-ons.
Official sources: Webflow pricing · Webflow AI
Durable: $25/month for Launch; yearly view shows $22/month equivalent
Launch combines a website with business and AI tools. Confirm the full annual charge and local tax at checkout.
- AI meter: The current Launch comparison lists 10 blog posts, 20 lead replies, 50 generated images, and 1,000 AI chat messages per month.
- Site or runtime meter: Launch includes secure hosting, unlimited traffic, and an existing or included custom domain within stated limits.
- Decision check: The content and agent quotas are separate. Choose the plan from the quantities you expect to use, not the number of named features.
Official sources: Durable pricing
How to estimate your own subscription budget
- Define one workload. Record the number of sites, collaborators, pages or CMS items, expected traffic, and whether the result is a brochure site, store, or app-like workflow.
- Run representative AI tasks. Try a first build, a page addition, a style change, a form or data feature, and a correction. Use the vendor’s actual usage history to estimate a month.
- Separate build usage from runtime usage. Record tokens or build credits in one column and bandwidth, requests, storage, Cloud, or live-app AI in another.
- Add required plan layers. Include the site plan, workspace, collaborators, domain renewal, localization, commerce, and other add-ons only when your workload needs them.
- Compare checkout charges. Keep the full monthly charge and full annual charge visible. Do not compare an annual monthly equivalent with a cancellable monthly plan as if they had the same commitment.
- Recheck before renewal. Vendors change names, allowances, and prices. Repeat the calculation when the workload grows or before accepting a new billing cycle.
Playcode pricing, stated precisely
As checked July 31, 2026, Playcode Pro starts at $25 per month for 100 AI credits, or $250 per year for the same monthly allowance. The annual option is approximately $21 per month when divided across the year, but the subscription charge is $250 for the annual period. Larger Pro and Business credit packages are available.
AI work uses credits according to complexity. Unused subscription credits roll over under the current plan rules, and separate top-ups are available for heavier periods. Publishing, custom domains, private projects, supported models, and Cloud capacity remain subject to the current plan limits. Check the live Playcode pricing page before subscribing.
Methodology and limitations
We reviewed public first-party pricing and billing documentation on July 31, 2026. When a vendor displayed a monthly equivalent for annual billing, we labeled it as annual. When the current source exposed a usage meter but not one stable public package price, we described the meter and directed readers to the live selector instead of inventing a total.
We did not purchase every plan, measure output quality, estimate agency labor, or assign one universal annual total. Taxes, promotions, grandfathered plans, country, currency, and account-specific offers can change the checkout amount. The vendor checkout and account billing screen are authoritative for a specific purchase.
Official sources checked
- Playcode pricing - Current Pro and Business packages, credit quantities, annual billing, and top-ups. Checked 2026-07-31.
- Wix plans - Current plan prices, annual-billing notice, storage, domains, hosting, and local-price caveat. Checked 2026-07-31.
- Wix premium-plan guide - Official US reference prices and intended use for Light, Core, Business, and Business Elite. Checked 2026-07-31.
- Squarespace pricing - Current Basic, Core, Plus, and Advanced plans, including their displayed AI credit allowances. Checked 2026-07-31.
- Squarespace plan guide - Per-site billing, annual domains, commerce fees, and separately billed services. Checked 2026-07-31.
- Squarespace pricing FAQ - Official starting price, annual-billing basis, and location caveat. Checked 2026-07-31.
- Lovable pricing - Shared workspace credits for building, Cloud, and AI features, plus expiry and grant rules. Checked 2026-07-31.
- Lovable June 2026 billing update - June 13, 2026 explanation of the unified build, Cloud, and AI credit balance. Checked 2026-07-31.
- Bolt pricing - Current Pro price, token allowance, hosted web-request limit, domain support, and annual option. Checked 2026-07-31.
- Framer pricing - Current yearly-billed site plans, AI credits, bandwidth, CMS, editor, and add-on meters. Checked 2026-07-31.
- Framer AI credit guide - Workspace-level credit pooling, reset on the first day of each calendar month, and behavior when credits run out. Checked 2026-07-31.
- Webflow pricing - Current Basic Site plan price, static-page allowance, bandwidth, and Webflow AI listing. Checked 2026-07-31.
- Webflow AI - Workspace-plan AI credit allocation, monthly resets for self-serve plans, yearly resets for Team and Enterprise, and add-ons. Checked 2026-07-31.
- Durable pricing - Current monthly and yearly views plus explicit content, lead, image, and chat limits. Checked 2026-07-31.
Frequently asked questions
How much does an AI website builder subscription cost?
There is no single comparable price. Some vendors show a monthly equivalent for annual billing, while others bill monthly or sell credit capacity. Compare the checkout charge, billing cycle, AI allowance, site limits, and required add-ons for the same workload.
What costs should I check beyond the advertised plan price?
Check AI credit or token limits, domains and renewals, bandwidth or web requests, CMS and page limits, collaborators, localization, commerce fees, payment processing, and optional add-ons. Not every vendor charges for every item, so verify the exact plan rather than assuming a universal extra charge.
How do AI credits work in website builders?
The unit is vendor-specific. It may measure tokens, task complexity, agent work, generated assets, or a shared balance across building and runtime. Run several representative prompts and inspect actual usage before projecting a monthly budget.
Is an AI website builder subscription the total cost of a website?
No. This guide covers vendor subscriptions and usage meters only. A complete website budget can also include domain renewal, content, photography, design or development help, payment processing, email, legal work, maintenance, and other third-party services.
Can I try an AI website builder without paying?
Several vendors in this guide offer a free tier, trial, or included starter credits. Publishing on a custom domain or removing platform limits often requires a paid plan. Check the current vendor page because eligibility and allowances change.
The bottom line
Compare AI website builders by the workload you will buy: billing cycle, AI work, published site capacity, collaborators, and required add-ons. A smaller headline price can carry a tighter meter, while a higher subscription may bundle capacity you would otherwise buy separately. The useful number is the checkout and usage model for your scenario, not a broad claim that one vendor is universally cheaper.
Check the current Playcode packages
Compare monthly and annual charges, AI credit quantities, and the current plan limits before you start.
View Playcode pricing