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How much does a Wix website cost in 2026?
On August 1, 2026, Wix’s official US annual-billing guide listed Light at USD 17 per month, Core at USD 29, Business at USD 39, and Business Elite at USD 159. That equals USD 204, USD 348, USD 468, or USD 1,908 paid yearly, before tax. Checkout varies by location. Domain renewal, email, apps, and payment fees can be separate.
A Wix budget starts with the site plan, but the plan is not always the whole bill. Billing period, renewal timing, domain renewal, business email, paid apps, payment processing, tax, and the number of sites can each create a separate cost line.
This guide owns the branded Wix cost decision. For the broader choice among owner-built sites, hosted builders, freelancers, and agencies, use the complete website cost guide. For plan-by-plan AI builder shopping, use the separate AI website builder pricing guide.
Assumptions behind the annual totals
The headline arithmetic is intentionally narrow. Change the assumptions that do not match your account, location, site count, or business model.
| Assumption | Value used | Why it changes the estimate |
|---|---|---|
| Market and currency | United States, USD, before tax | Wix says prices and currency vary by location, and the final checkout depends on the billing address and applicable tax. |
| Billing period | Yearly subscription, paid in full | The visible monthly figure is multiplied by 12. Monthly and multi-year choices can have different effective terms and flexibility. |
| Site count | One paid site plan for one Wix site | A second site that needs premium features needs its own eligible plan, so account-level site count can multiply the fixed plan layer. |
| Promotion treatment | Promotional reductions are excluded from the steady-state total | Wix says promotional prices apply only to the initial period and renewals use the original price. Temporary offers should not define year-two cost. |
| Variable usage | No sales, paid app, paid email plan, premium domain, or professional service is included in the base plan total | Add each relevant cost from its own current checkout and usage assumptions. A store can have a low fixed plan cost and a larger transaction layer. |
How this Wix cost model works
The model converts the advertised monthly equivalent into cash paid for the year, then adds every separate subscription or usage layer that applies to the site.
Choose the minimum plan from the required job
Start with what the site must do. Under the checked official guide, Light covers a basic informational site, while Core or higher is required when the site must accept online payments. Storage, collaborators, ecommerce depth, and business tools can justify a higher tier.
Sources: [wix-plan-guide]
Convert the monthly display into the billing-period cash total
The checked figures are monthly equivalents for yearly subscriptions paid in full. Multiply by 12 for the planning total, keep taxes separate, and compare that result with the final regional checkout rather than assuming the same display applies everywhere.
Sources: [wix-plan-guide], [wix-regional-pricing], [wix-billing-cycles]
Add separate renewals and optional subscriptions
Treat the domain, business email, and paid apps as separate ledger rows. A first-year voucher or app promotion is temporary and eligibility-bound. Record the redemption deadline, renewal date, account owner, and later price instead of subtracting the promotion forever.
Sources: [wix-domain-voucher], [wix-domain-renewals], [wix-email-balance], [wix-premium-apps]
Model payment fees from expected sales
For a US store using Wix Payments, multiply each payment method’s current percentage by expected sales, add its per-transaction amount, then model cross-border, multi-currency, refund, and chargeback cases separately. Do not treat one card rate as every transaction’s rate.
Sources: [wix-payments-fees]
What this Wix price guide covers
This owner answers the cost of running a Wix website under dated official terms. It does not replace the generic website-cost or cross-vendor pricing owners.
Included
- Wix Light, Core, Business, and Business Elite US annual-billing figures and annual equivalents
- Billing cadence, automatic renewal, promotion, domain, email, app, tax, and per-site cost boundaries
- US Wix Payments examples for common cards plus selected cross-border, refund, and chargeback costs
- A decision model for matching an informational site, payment-enabled site, store, or larger team to a planning tier
Not included
- The generic total cost of building any website by owner, freelancer, or agency
- Cross-vendor AI builder subscriptions, credit meters, or feature rankings
- A universal price for every country, tax jurisdiction, promotion, domain extension, app, or payment method
- Professional design, migration, copywriting, legal, privacy, accessibility, or security work priced as a fixed market average
Wix cost by website job
These are plan-selection scenarios under the checked US annual-billing list. They are not claims that every site needs the named tier.
Light for an informational site
A portfolio, blog, or brochure site that needs a connected domain and no online payment collection.
- One-time
- USD 204 for the first yearly plan period: USD 17 monthly equivalent x 12, paid in full, before tax under the checked US guide.
- Recurring
- Recheck the annual plan renewal, domain renewal after any eligible first-year voucher, and any separate email or app subscription.
Includes
- The checked Light plan layer for one site
- Wix-hosted site features named for Light in the current plan guide
Excludes
- Online payment acceptance, which the checked guide assigns to Core or higher
- Domain renewal, business email, paid apps, tax, content work, and owner time
Uncertainty: The account’s location, billing period, promotion, tax, and final checkout can move the amount. Required features can move the site to another tier.
Sources: [wix-plan-guide], [wix-regional-pricing], [wix-domain-voucher], [wix-domain-renewals]
Core for payments and a small store
A small business site that must accept online payments and can work within the checked Core feature and storage boundaries.
- One-time
- USD 348 for the first yearly plan period: USD 29 monthly equivalent x 12, paid in full, before tax under the checked US guide.
- Recurring
- Add the current Core renewal, domain, email, apps, and payment-method fees. Under the checked US Wix Payments terms, common non-AmEx cards were 2.9% plus USD 0.30 per transaction.
Includes
- A payment-capable plan under the checked official guide
- USD 29 x 12 = USD 348 visible annual arithmetic
Excludes
- Sales-dependent processing, cross-border, multi-currency, refund, dispute, and third-party provider costs
- Product setup, policies, tax handling, content, operations, and professional services
Uncertainty: Payment method, customer location, currency, refunds, disputes, and provider eligibility can change the variable cost materially.
Sources: [wix-plan-guide], [wix-payments-fees], [wix-regional-pricing]
Business for a growing store
An ecommerce operation that needs the additional storage and standard ecommerce and marketing scope listed for Business.
- One-time
- USD 468 for the first yearly plan period: USD 39 monthly equivalent x 12, paid in full, before tax under the checked US guide.
- Recurring
- Add the current plan renewal, domain, paid apps, email tier, and transaction mix. Keep every promotion and usage meter on a dated line.
Includes
- The checked Business tier for one site
- USD 39 x 12 = USD 468 visible annual arithmetic
Excludes
- A claim that higher-tier features create sales or eliminate operating work
- Payment fees, premium apps, professional services, tax, refunds, disputes, and owner time
Uncertainty: The useful difference from Core depends on the store’s actual catalog, storage, marketing, operations, and feature needs, not the tier name alone.
Sources: [wix-plan-guide], [wix-premium-apps], [wix-email-balance], [wix-payments-fees]
Business Elite for a larger Wix operation
A business that can document a need for the checked higher storage, collaborator, ecommerce, marketing, or developer-platform limits.
- One-time
- USD 1,908 for the first yearly plan period: USD 159 monthly equivalent x 12, paid in full, before tax under the checked US guide.
- Recurring
- Recheck USD 1,908 against the account checkout at every renewal, then add domain, email, paid apps, payment usage, and service work separately.
Includes
- The checked Business Elite fixed plan layer for one site
- USD 159 x 12 = USD 1,908 visible annual arithmetic
Excludes
- A presumption that a small brochure site benefits from the highest tier
- Custom development, migration, governance, compliance, tax, and variable provider charges
Uncertainty: The business should verify that its real collaborator, storage, commerce, and platform requirements justify the large step from Business.
Sources: [wix-plan-guide], [wix-regional-pricing], [wix-billing-cycles]
The complete Wix cost ledger
Give each category its own owner, renewal date, and assumption. Bundling several tools in one platform does not make every adjacent service part of the site plan.
| Category | One-time | Recurring | Main drivers |
|---|---|---|---|
| Site plan The fixed subscription for one site and its current Wix plan features, storage, collaborators, and business capabilities. Sources: [wix-plan-guide], [wix-regional-pricing], [wix-billing-cycles], [wix-promotion-renewals] | For annual billing, first-period planning totals are USD 204, USD 348, USD 468, or USD 1,908 under the checked US guide. | The account’s current renewal amount for its billing cycle, location, and tax treatment. | required site job; billing cycle; region; tax; promotion; site count |
| Domain The custom domain is a separate subscription even when an eligible first purchase includes a one-year voucher. Sources: [wix-domain-voucher], [wix-domain-renewals] | Selected first-time yearly or multi-year plan purchases may include one eligible domain year when the voucher is claimed within two months. | Renewal varies by extension, local currency, term, privacy choice, and tax. Check the account’s upcoming payment rather than reusing the voucher value. | extension; premium status; years; privacy; currency; tax |
| Business email and campaigns A site plan and an email marketing plan solve different jobs and can be billed separately. Sources: [wix-email-balance] | Use the current email checkout only when the free allowance is insufficient. | The checked free allowance was 200 sends per month. Higher allowances and advanced email features use a separate plan. | recipient volume; automations; branding; scheduling; senders; domain URL |
| Apps and extensions A site can add Wix or third-party app subscriptions whose prices and renewals are not the same as the base plan. Sources: [wix-premium-apps] | An eligible participating plan can include a selected one-year app promotion if redeemed within 60 days. | Use the app’s current post-promotion price and billing terms. Availability varies by plan, account, app, and location. | app; plan eligibility; location; redemption; billing period |
| Payment processing A payment-capable site plan unlocks the workflow, while the provider still charges per transaction and for selected events. Sources: [wix-payments-fees] | Setup, catalog, policies, verification, testing, and launch work remain project inputs. | For checked US Wix Payments terms, common non-AmEx cards were 2.9% plus USD 0.30. AmEx, PayPal, cross-border, multi-currency, refund, and chargeback treatment differed. | payment method; sales value; transaction count; country; currency; refunds and disputes |
| Content and operating work Copy, images, product data, accessibility review, legal review, updates, analytics, and owner attention are not erased by a platform subscription. Sources: [wix-cost-overview] | Scope the initial content, setup, migration, review, and launch work from the actual inventory. | Track owner or specialist hours for publishing, checking forms and checkout, reviewing access, and responding to problems. | content volume; migration; languages; review; change cadence; risk |
What can change the Wix estimate
The fixed plan arithmetic is simple. The uncertain part is whether the selected plan fits the required job and which separate services, usage, taxes, and human work the site needs.
What moves the estimate
- Country, currency, tax, billing address, and the final regional checkout
- Monthly, yearly, or multi-year billing and whether a visible price is promotional
- Number of sites that each need premium features
- Domain extension, renewal, privacy, premium status, and restoration terms
- Email volume, app subscriptions, storage, collaborators, and business-feature requirements
- Payment method, sales value, transactions, cross-border activity, currency, refunds, and disputes
- Content, migration, setup, maintenance, support, and owner time
Re-estimate when
- The site adds payments, a store, bookings, subscriptions, collaborators, or a larger media library
- A first-year plan, domain, or app promotion approaches renewal
- The business launches another Wix site that needs premium features
- The customer country, settlement currency, payment mix, or sales volume changes
- Wix changes a price, plan feature, storage limit, promotion, or billing rule
Wix recurring costs after launch
Record the true billing cadence. A monthly equivalent helps comparison, but yearly charges, per-use fees, and separate renewals still arrive on their own schedules.
| Cost | Cadence | Planning range | Boundary |
|---|---|---|---|
| Wix site plan renewal Sources: [wix-billing-cycles], [wix-plan-renewal] | Monthly, yearly, or multi-year | Current account renewal for the selected plan and location | Plans renew automatically unless turned off. Annual and multi-year renewals can be charged up to three weeks before expiration. |
| Domain renewal Sources: [wix-domain-voucher], [wix-domain-renewals] | Annual or multi-year by domain subscription | Current renewal for the extension, currency, years, privacy, and tax | The first-year voucher does not make later years free. Wix directs owners to the upcoming payment record for the exact amount. |
| Email and app subscriptions Sources: [wix-email-balance], [wix-premium-apps] | Each service’s own billing cycle | Current checkout after any temporary eligibility-bound promotion | Keep the site plan, email plan, and each paid app on separate rows with their own renewal dates. |
| Payment usage and events Sources: [wix-payments-fees] | Per transaction or event | Current method-specific processing plus applicable cross-border, currency, refund, and dispute treatment | The checked US common-card example was 2.9% plus USD 0.30, but it is not the rate for every method or market. |
How to choose a Wix plan without overbuying
Start with the lowest tier whose current feature boundary covers the real workflow, then compare the full annual and variable cost.
The site is informational and does not accept online payments
Choose: Check whether Light covers the required domain, storage, collaborators, and marketing scope.
Tradeoff: The lower fixed price is useful only if the business does not need a payment-enabled or higher-limit feature.
The site must accept online payments or launch a small store
Choose: Start the checkout comparison at Core, then calculate the actual payment mix separately.
Tradeoff: The plan enables the payment workflow but does not remove processing, refund, dispute, setup, tax, or operating costs.
The operation needs more ecommerce, storage, marketing, or team capacity
Choose: Write down the exact limit that Core misses before comparing Business or Business Elite.
Tradeoff: A higher tier can cover a real constraint, but its name alone is not evidence that the site needs it.
A promotion makes the first period look unusually low
Choose: Compare the standard renewal and all separate subscriptions before deciding.
Tradeoff: A temporary reduction helps first-period cash but can distort the steady-state budget.
The site needs custom workflows or ownership beyond a hosted builder
Choose: Treat that as a broader platform and implementation decision, not a reason to stretch this Wix plan table.
Tradeoff: The right question becomes what must be built, operated, recovered, and moved later, not only which subscription is cheaper.
TURN THE LEDGER INTO A SCOPE
Test what the website actually needs
Write the pages, content, forms, payment needs, and operating work beside the cost rows. Playcode can turn that bounded brief into a first version you can inspect.
Describe Your WebsiteUse the same scope when you compare Wix, Playcode, or another implementation path.
See current Playcode pricing.This Wix article does not freeze Playcode prices or claim that the two products have identical plan boundaries.
Limits of this Wix cost guide
This is a dated buyer worksheet built from public first-party pages. It cannot see the final price, eligibility, tax, or feature state inside a reader’s account.
- Wix can change plans, prices, limits, promotions, fees, and documentation after August 1, 2026.
- The USD plan list is a US annual-billing reference. Other locations and billing periods can differ.
- Domain, app, email, and payment examples depend on eligibility, provider, country, currency, and account state.
- The guide does not audit every App Market listing, payment method, domain extension, or professional service.
- A subscription comparison does not measure the value of design, content, migration, accessibility, security, legal review, maintenance, or owner time.
- This article does not promise rankings, sales, performance, compliance, or a successful checkout.
Official Wix sources and boundaries
Each source supports only the fact named here. Access dates show when the page was checked, not when Wix last changed it.
[wix-plan-guide] Wix:Wix Premium Plans: Which Plan to Pick for Your Site
Checked August 1, 2026. Supports: The checked US annual-billing list of Light USD 17, Core USD 29, Business USD 39, and Business Elite USD 159 monthly equivalents; Core or higher for online payments; plan use-case and storage distinctions; prices subject to change.
[wix-regional-pricing] Wix Help Center:Wix Premium Plan Pricing
Checked August 1, 2026. Supports: Premium plan prices can differ by geographic location, so the buyer must inspect the plans available in the account’s region.
[wix-billing-cycles] Wix Help Center:Wix Billing for Site Plans
Checked August 1, 2026. Supports: Monthly, yearly, and multi-year cycles exist; plans auto-renew; one plan is assigned to one site; and longer terms can carry different benefits.
[wix-plan-renewal] Wix Help Center:Renewing Your Premium or Studio Plan
Checked August 1, 2026. Supports: Plans renew automatically. Yearly and multi-year subscriptions can be charged in full up to three weeks before expiration, while domains and business email renew separately.
[wix-promotion-renewals] Wix Help Center:Using Wix Promotions for Premium Plan Renewals
Checked August 1, 2026. Supports: Promotions apply only to the first eligible month or year and subsequent renewals use the original plan price without the discount.
[wix-domain-voucher] Wix Help Center:About Your Free Domain Voucher
Checked August 1, 2026. Supports: Selected first-time yearly or multi-year plan purchases include an eligible one-year domain voucher; it must be claimed within two months and does not apply to renewal.
[wix-domain-renewals] Wix Help Center:Price of Wix Domain Renewals
Checked August 1, 2026. Supports: Domain renewal depends on extension, currency, years, privacy, and tax. Wix directs account owners to upcoming payment details for the exact renewal.
[wix-email-balance] Wix Help Center:Email Marketing: Understanding Your Monthly Balance
Checked August 1, 2026. Supports: The checked free email marketing allowance was 200 sends per month, and email marketing plans are separate from site plans.
[wix-payments-fees] Wix Help Center:Wix Payments: Service Fees
Checked August 1, 2026. Supports: Checked US examples: common non-AmEx cards 2.9% plus USD 0.30; AmEx 3.7% plus USD 0.30; cross-border adds 1.5%; multi-currency can add 1%; original processing is not returned on refunds; a Wix Payments chargeback can cost USD 15, with exceptions.
[wix-cost-overview] Wix:How Much Does a Website Cost in 2026?
Checked August 1, 2026. Supports: Wix’s own cost overview separates the builder plan from design, content, marketing, professional services, apps, and ongoing work. Its broad third-party ranges are not reused as Wix plan prices here.
Wix website cost questions
How much is Wix per year?
Under the official US annual-billing list checked August 1, 2026, the arithmetic is USD 204 for Light, USD 348 for Core, USD 468 for Business, and USD 1,908 for Business Elite, before tax. These totals multiply the displayed monthly equivalents by 12. Confirm the final regional checkout.
Is Wix free for a business website?
Wix offers a free site option, but the checked official guide positions paid plans for connecting a custom domain and removing Wix branding. Online payments require Core or higher. Choose from the real business requirement rather than treating the free editor as the full operating cost.
Does a Wix annual plan include a domain forever?
No. Selected first-time yearly or multi-year purchases can include an eligible one-year domain voucher. It must be claimed within two months, applies only to eligible extensions and terms, and does not make renewal free. The domain remains a separate subscription.
Does Wix renew at the promotional price?
Wix’s support page says promotions apply to the first eligible month or year and later renewals use the original plan price without the discount. Record both the first-period cash and the standard renewal before deciding.
Are Wix email and apps included in the site plan?
Not universally. The checked free email marketing allowance was 200 sends per month, and paid email plans are separate. Selected plans may include a temporary app promotion, but eligibility, location, redemption, app pricing, and later renewal still need their own ledger rows.
How much does Wix charge for payments?
For US Wix Payments terms checked August 1, 2026, common non-AmEx credit and debit cards were 2.9% plus USD 0.30. AmEx, PayPal, cross-border, multi-currency, refund, and chargeback treatment differed. Use the current rate for the actual method and market.
Which Wix plan should a small business choose?
An informational site can begin by checking Light. A site that accepts online payments should begin at Core under the checked guide. Compare Business or Business Elite only after naming the storage, ecommerce, marketing, collaborator, or platform boundary that the lower tier misses.
What separate Wix costs should I put in the budget?
List the site plan, tax, domain renewal, email plan, every paid app, payment processing, refunds and disputes where relevant, content, migration, accessibility and security review, maintenance, professional help, and owner time. Mark each line as fixed, usage-dependent, temporary, or not applicable.
FROM COST QUESTION TO WORKING VERSION
Describe the website you want to run
Tell Playcode the pages, content, actions, and next business workflow. Start with a working version, inspect it, and keep later scope visible.
Describe Your WebsiteNo credit card required. AI credits included to start. Current plan limits apply.