Should the first version be an iPhone app at all, or a website that works well on a phone?
- A mobile website customers open in Safari
- An iPhone app in the App Store
Choose: Choose the app when customers come back often, need to be recognised on the device, or use the thing away from a desk. Choose the website when the visit is a one-off, because a site has no review queue and no developer account behind it.
Tradeoff: The app earns a place on the home screen and a habit. It also costs a developer account, a review that can bounce, and a release cycle for every change.